How to Add a Booking Button to Your Google Business Profile
Quick Answer
A booking button lets customers schedule directly from your Google listing — without calling first. Google supports this through its built-in booking feature, which connects to scheduling tools you may already use.
1.Go to your Google Business Profile
Visit business.google.com and sign in.
2.Click "Edit profile"
Then click the "Contact" tab.
3.Scroll to "Booking"
You'll see a Booking section. Click the pencil icon to edit it.
4.Option A — Add a booking link
Paste the URL to your scheduling page (Calendly, your website's contact page, Jobber booking link, etc.). This appears as a "Book" button on your profile.
5.Option B — Connect a scheduling partner
Google integrates with tools like Booksy, Setmore, Vagaro, and others. If you use one of these, you can connect it directly so bookings happen inside Google.
6.Save and verify
Your booking button will appear on your listing within a few hours.
Tip: If you don't use a scheduling tool yet, even a simple link to a “Request a Quote” form on your website works. Getting customers one step closer to booking without making them call is worth the setup.
Need a website with a booking or quote form built in? Get in touch →